Daytek Digital Agency

Prosperity · Hope & Future  ·  Veteran-Owned & Operated

Client Intake Questionnaire
Confidential · All information kept private
① Website Design ② Social Media Management ③ Brand Voice & Visual Identity
1

Website Design

Complete this section if you are requesting a new website build or redesign.

A — Business Goals & Purpose
What is the primary purpose of your website? (select all that apply)
What are your primary business goals? (select all that apply)
Describe your company in a few sentences.
Budget for this project?
Ideal timeline for launch?
How do you plan to measure the success of your website?
B — Target Audience & User Experience
Who is your ideal customer or target audience? Demographics, location, interests, income level, occupation, etc.
What does your target audience expect from your website?
What websites do you admire and what do you appreciate about them? List 1–3 URLs and describe what you like.
Essential features or functionalities? (select all that apply)
C — Content & Design
Do you have existing content to provide?
What types of content do you plan to publish?
Do you have existing brand guidelines or assets?
Preferred colors, fonts, and overall design style?
D — Technical Details
Do you already have a domain name and hosting?
Do you need ongoing website maintenance, SEO, or updates?
Specific SEO goals or strategies in mind?
Tracking infrastructure status? (Meta Pixel, GA4, Conversions API)
Interested in bundling a Social Media Package with your website build?
E — Website Redesign (only if you have an existing site)
Strengths and weaknesses of your current website?
What do you want to keep or improve?
Overall purpose of this redesign?
Done with Website Design? If this is the only section you need to complete, click Submit below. Your responses will be sent directly to Daytek Digital Agency.
2

Social Media Management

Complete this section if you are requesting social media management services.

A — Current Social Media Footprint
List your active social media profiles:
Facebook Business Page
Instagram Business Account
Google Business Profile
LinkedIn Company Page
TikTok Business Profile
YouTube Brand Channel
X (Twitter)
Pinterest / Nextdoor / Other
Biggest frustration with your current social media efforts?
Do you have a cloud folder with existing photos, logos, or videos?
Design assets available immediately? (select all that apply)
B — Strategy, Goals & Content Pillars
Rank your campaign objectives (1 = highest priority):
Brand Awareness & Top-of-Funnel Impressions
Direct Lead Generation, Inquiries & Inbound Form Fills
Community Cultivation, Engagement & Loyalty
Direct E-commerce Conversions & Product Sales
Customer Support & Reputation Management
Content types that will drive highest engagement? (select all)
Your 3–4 core content pillars:
KPIs that matter most to you?
Target monthly post frequency:
C — Workflow, Approvals & Compliance
Final content approval authority:
Approver's email:
DM / comment escalation protocol:
Industry compliance or regulatory rules we must follow?
Target onboarding / campaign launch date:
D — Paid Advertising
Interested in paid ads now or in the future? Paid ad campaign management is available as an add-on to any Social Media Management plan.
Preferred ad platforms? (select all that apply)
Monthly paid ad budget (separate from management fees):
E — AI & Advanced Integrations
Interested in an AI Virtual Employee for lead triage, DM routing, or 24/7 automation?
Need custom dashboards, mobile apps, or data integrations?
Done with Social Media Management? If this is the only section you need to complete, click Submit below. Your responses will be sent directly to Daytek Digital Agency.
3

Brand Voice & Visual Identity

The more specific you are here, the fewer revisions we'll need. We want to sound and look exactly like you — on your best day.

A — Brand Core
The Elevator Pitch: Describe your business in one sentence.
Unique Selling Proposition (USP): What makes you different from competitors?
Three Key Brand Adjectives:
Top 3 Competitors (name + URL):
B — Audience & Customer Journey
Target Age Range
Gender Split (approximate)
Primary Location
Customer Occupation / Industry
The Pain Point: What problem keeps your customer awake at night?
The "After" State: How does your customer feel after using your service?
C — Voice & Tone
Place a mark on each scale to indicate where your brand sits:
Formal
Casual
Funny / Playful
Serious
Authoritative
Friendly Peer
Exclusive / Elite
Accessible / Open
Modern / Edgy
Traditional / Classic
Brand Voice: (select all that apply)
Emoji Usage Preference:
The "Never" List — words, phrases, or topics to absolutely avoid:
D — Visual Identity & Aesthetic
Visual Vibe: (select all that apply)
Inspiration Accounts (platform + handle + what you love about them):
Brand Colors:
Additional notes on visual identity or brand standards:
Done with Brand Voice & Visual Identity? If this is the only section you need to complete, click Submit below. Your responses will be sent directly to Daytek Digital Agency.
✓

Final Notes & Submission

Anything we haven't covered — add it here before you submit.

Specific questions or concerns about your project?
Anything else you'd like Daytek to know before we begin?
Do you anticipate needing ongoing support after your project launches?

By submitting this form, you certify that the information provided accurately represents your brand requirements and strategic objectives.
All information is kept strictly confidential within Daytek Digital Agency.
We will contact you within 1 business day to schedule your kickoff call.

Responses will be sent securely to Daytek Digital Agency · webmaster@daytekdigitalagency.com

Daytek Digital Agency · daytekdigitalagency.com · webmaster@daytekdigitalagency.com Prosperity · Hope & Future Veteran-Owned & Operated · Oklahoma City, OK